The nail craze, already at fever pitch, is about to rise another octave.
Mariah Carey, the chart-topping, Grammy Award-winning songstress with a five-octave vocal range, has signed on with OPI Products Inc. for two nail polish collections launching next year. The first collection of eight shades will hit OPI’s global distribution of salons, spas and retailers in January, followed by another later in the year with an as yet undetermined number of shades.
“I actually went to beauty school in 11th grade so I could have something to fall back on, so believe me, I’ve done my share of manicures as well as getting them,” said Carey, who added that although a neutral nail is her go-to, she has been recently donning metallic and pastel shades. “OPI knows that the polish you use makes a big difference not only in the look, but in the care of your nails and that’s why I believe in the brand.”
The timing could hardly be better for OPI as Carey, known for strong comebacks, is stepping into the spotlight again after a three-year hiatus from albums and giving birth to twins Monroe and Moroccan last year. She’s expected to release a new album soon — a promo of sorts for it came last week in the form of the single “Triumphant (Get ’Em)” — and is joining the judges’ table on the next season of “American Idol,” which Jennifer Lopez proved can be a powerful platform for fashion and beauty. RELATED STORY: Gel Manicures Paint Rosy SalesPicture >>
“[It] is an eclectic mix of vocal-driven ballads, up-tempos and midtempos,” said Carey about the upcoming release. “I’m not one to refer to myself in the third person, but a lot of songs will feel like ‘classic Mariah Carey songs.’”
Suzi Weiss-Fischmann, executive vice president and artistic director of OPI, said, “Nails are part of her personality. I really have always looked for celebrities for whom nails are very important, and it is not something you just Photoshop on a picture. She was very much part of the color selection.”
Carey, who the public has followed since her recording debut 22 years ago through two marriages, the box-office flop “Glitter” and the daring drama “Precious,” and more number-one U.S. singles than any other solo artist, represents a shift in style from the artists that have recently been a prominent part of OPI’s collaboration roster, including Katy Perry and Nicki Minaj, as well as Justin Bieber and Selena Gomez for OPI’s mass brand Nicole by OPI.
Usually, Weiss-Fischmann said, OPI does only a single collection with its celebrity collaborators, but Carey’s stardom is so huge that two collections were justified.
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“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia