The nail craze, already at fever pitch, is about to rise another octave.
Mariah Carey, the chart-topping, Grammy Award-winning songstress with a five-octave vocal range, has signed on with OPI Products Inc. for two nail polish collections launching next year. The first collection of eight shades will hit OPI’s global distribution of salons, spas and retailers in January, followed by another later in the year with an as yet undetermined number of shades.
“I actually went to beauty school in 11th grade so I could have something to fall back on, so believe me, I’ve done my share of manicures as well as getting them,” said Carey, who added that although a neutral nail is her go-to, she has been recently donning metallic and pastel shades. “OPI knows that the polish you use makes a big difference not only in the look, but in the care of your nails and that’s why I believe in the brand.”
The timing could hardly be better for OPI as Carey, known for strong comebacks, is stepping into the spotlight again after a three-year hiatus from albums and giving birth to twins Monroe and Moroccan last year. She’s expected to release a new album soon — a promo of sorts for it came last week in the form of the single “Triumphant (Get ’Em)” — and is joining the judges’ table on the next season of “American Idol,” which Jennifer Lopez proved can be a powerful platform for fashion and beauty. RELATED STORY: Gel Manicures Paint Rosy SalesPicture >>
“[It] is an eclectic mix of vocal-driven ballads, up-tempos and midtempos,” said Carey about the upcoming release. “I’m not one to refer to myself in the third person, but a lot of songs will feel like ‘classic Mariah Carey songs.’”
Suzi Weiss-Fischmann, executive vice president and artistic director of OPI, said, “Nails are part of her personality. I really have always looked for celebrities for whom nails are very important, and it is not something you just Photoshop on a picture. She was very much part of the color selection.”
Carey, who the public has followed since her recording debut 22 years ago through two marriages, the box-office flop “Glitter” and the daring drama “Precious,” and more number-one U.S. singles than any other solo artist, represents a shift in style from the artists that have recently been a prominent part of OPI’s collaboration roster, including Katy Perry and Nicki Minaj, as well as Justin Bieber and Selena Gomez for OPI’s mass brand Nicole by OPI.
Usually, Weiss-Fischmann said, OPI does only a single collection with its celebrity collaborators, but Carey’s stardom is so huge that two collections were justified.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)