The nail craze, already at fever pitch, is about to rise another octave.
Mariah Carey, the chart-topping, Grammy Award-winning songstress with a five-octave vocal range, has signed on with OPI Products Inc. for two nail polish collections launching next year. The first collection of eight shades will hit OPI’s global distribution of salons, spas and retailers in January, followed by another later in the year with an as yet undetermined number of shades.
“I actually went to beauty school in 11th grade so I could have something to fall back on, so believe me, I’ve done my share of manicures as well as getting them,” said Carey, who added that although a neutral nail is her go-to, she has been recently donning metallic and pastel shades. “OPI knows that the polish you use makes a big difference not only in the look, but in the care of your nails and that’s why I believe in the brand.”
The timing could hardly be better for OPI as Carey, known for strong comebacks, is stepping into the spotlight again after a three-year hiatus from albums and giving birth to twins Monroe and Moroccan last year. She’s expected to release a new album soon — a promo of sorts for it came last week in the form of the single “Triumphant (Get ’Em)” — and is joining the judges’ table on the next season of “American Idol,” which Jennifer Lopez proved can be a powerful platform for fashion and beauty. RELATED STORY: Gel Manicures Paint Rosy SalesPicture >>
“[It] is an eclectic mix of vocal-driven ballads, up-tempos and midtempos,” said Carey about the upcoming release. “I’m not one to refer to myself in the third person, but a lot of songs will feel like ‘classic Mariah Carey songs.’”
Suzi Weiss-Fischmann, executive vice president and artistic director of OPI, said, “Nails are part of her personality. I really have always looked for celebrities for whom nails are very important, and it is not something you just Photoshop on a picture. She was very much part of the color selection.”
Carey, who the public has followed since her recording debut 22 years ago through two marriages, the box-office flop “Glitter” and the daring drama “Precious,” and more number-one U.S. singles than any other solo artist, represents a shift in style from the artists that have recently been a prominent part of OPI’s collaboration roster, including Katy Perry and Nicki Minaj, as well as Justin Bieber and Selena Gomez for OPI’s mass brand Nicole by OPI.
Usually, Weiss-Fischmann said, OPI does only a single collection with its celebrity collaborators, but Carey’s stardom is so huge that two collections were justified.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews