Orly has an independent streak — and is ready to show it off.
While its nail polish competitors OPI and Essie were busy being bought by Coty Inc. and L’Oréal USA Inc., respectively, Orly remained on the acquisition sidelines and turned its attention inward, investing in a major rebranding initiative to strengthen its position in the professional nail market. Orly founder Jeff Pink is confident the rebranding, which introduces a comprehensive new look for the brand for the first time in its more than three-decade history, will ignite close to 30 percent growth this year to bring Orly’s revenues to roughly $80 million. “We are very aggressive,” he declared.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)