L’Oréal’s chairman and chief executive officer Jean-Paul Agon detailed the group’s digital expertise.
Michael Ashton, Sarah Tanno and Hung Vanngo will be using the brand’s makeup on Adele, Lady Gaga, Selena Gomez and more.
The influencer was there to tout bold lashes, but she’s also keen on the retailer’s convenience and everyday low prices.
Show at The Grove will feature manicures and nail art designs customers can apply even before the runway show starts.
The brand has signed Anuhea for its You Had Me at Aloha Eye Shadow Palette, launching at Kohl’s Feb. 14.
This is one of the biggest deals between beauty brand and influencer to date.
The brand hopes to build the brow category through social media buzz.
The store is Pixi Beauty’s first the U.S. and second worldwide.