The beauty company can bring products to market in as little as 20 weeks.
McGrath’s Dark Star 006will be launched April 11 at noon.
Gager will take on a more executive role within the Estée Lauder Cos.
E.l.f. will partner with YouCam for live-streaming from the popular festival.
The brand will enter the chain’s e-commerce platform in May and then head into 25 doors in June.
The brand has inked a long-term deal with Haggerty, who has 651,000 followers on Instagram.
Hill’s namesake makeup collection is still slated to launch in 2017, she said, starting with lip products.
The makeup-artist led brand is broadening both its market reach and product range, with a new sheet mask.