Color Cosmetics

Color Cosmetics

Speed Is Key to Retail Success, Says E.l.f. Beauty President John Bailey

The beauty company can bring products to market in as little as 20 weeks.

clock April 10, 2017Allison Collins

Color Cosmetics

MAC x Ms Min Bows in Shanghai

MAC Cosmetics’ latest Chinese designer collaboration launches in conjunction with the start of Shanghai Fashion Week.

clock April 7, 2017Casey Hall

Deck of Scarlet palette

Color Cosmetics

Deck of Scarlet Shows Its Hand in the U.K.

Millennials and Gen X ignite growth of curated palette subscription service.

clock April 5, 2017Faye Brookman

Nip + Fab's new makeup range

Color Cosmetics

Nip + Fab Unveils Makeup Range in U.K.

The ethos of the makeup range is similar to that of the skin-care one, offering mass-market shoppers beauty products at an accessible price point.

clock April 4, 2017Lorelei Marfil

Australian natural colour line Inika Organic

Color Cosmetics

Australia’s Inika Organic Eyes U.S. Expansion

The organic cosmetic line aims to be in 150-200 U.S. doors by the end of 2017.

clock March 28, 2017Patty Huntington

Color Dip from RCM

Color Cosmetics

Color Dip: The Newest At-Home Manicure Trend

At-home gels added sales to retail doors. Can Color Dip do the same?

clock March 24, 2017Faye Brookman

Pat McGrath

Color Cosmetics

Pat McGrath Launches Outer Space-Inspired Eye Kits

McGrath’s Dark Star 006will be launched April 11 at noon.

clock March 21, 2017Allison Collins

Nudestix's campaign image to support the launch of Nudies All Over Face Glow.

Color Cosmetics

Nudestix’s Year of China, Retail Expansion

The brand will enter 100 Sephora stores in China and triple overall distribution.

clock March 21, 2017Rachel Strugatz

James Gager.

Color Cosmetics

James Gager to Step Down at MAC, Toni Lakis Takes Creative Reins

Gager will take on a more executive role within the Estée Lauder Cos.

clock March 14, 2017Rachel Strugatz

E.l.f. Cosmetics will live-stream from SXSW.

Color Cosmetics

E.l.f. Cosmetics Plans Big Impact With Live-stream From SXSW

E.l.f. will partner with YouCam for live-streaming from the popular festival.

clock March 10, 2017Faye Brookman

Campaign Image

Color Cosmetics

Benefit Turns to Influencers to Lift Cheek Biz

Meredith Foster and Teala Dunn will headline the brand’s new campaign.

clock March 10, 2017Rachel Strugatz

Rendering of a MAC Cosmetics gondola for Ulta Beauty stores.

Color Cosmetics

MAC Cosmetics to Enter Ulta Beauty in Bid for New Audience

The brand will enter the chain’s e-commerce platform in May and then head into 25 doors in June.

clock March 9, 2017Pete Born

Smashbox Liquid Pigment in Bad Apple.

Color Cosmetics

Smashbox Capitalizes on Influencers, Names Vlada Haggerty

The brand has inked a long-term deal with Haggerty, who has 651,000 followers on Instagram.

clock March 3, 2017Rachel Strugatz

Jaclyn Hill

Color Cosmetics

Jaclyn Hill Talks Upcoming Morphe Eye Shadow Palette

Hill’s namesake makeup collection is still slated to launch in 2017, she said, starting with lip products.

clock March 1, 2017Allison Collins

The Charlotte Tilbury counter at KaDeWe in Berlin.

Color Cosmetics

Behind the Mask – Charlotte Tilbury Hits German Market, Sets Sights on Middle East

The makeup-artist led brand is broadening both its market reach and product range, with a new sheet mask.

clock February 28, 2017Susan Stone

Load More Arrow


Today's Must Read

Demna Gvasalia


Demna Gvasalia: Goodbye Underground, Hello Pragmatism

clock 4hWWD Staff

Social Studies