An Instagram contest for micro-influencers to serve as de Jager’s guest host will precede the 10-episode series.
The makeup artist will introduce a permanent range.
New face items add to the assortment of lip, eye, lash and brushes.
The makeup artist to notable fashion industry women will aid in overall creative vision for the brand.
Growing acceptance of K-beauty and other global cosmetics trends encouraged Mehrbano Sethi to seek U.S. distribution.
Sally Hansen plans more limited-edition collections inspired by social media to stir up nail color sales.
Entrepreneur, DJ and influencer Hannah Bronfman has been named the face of new OPI GelColor ProHealth Technology Base and Top Coats.
Efforts could help drive Millennials into mass-market doors.
The GlowDown consists of a series of four challenges where participants craft unique makeup looks.
The Los Angeles-based makeup brand brings its photo studio roots to its first U.S. flagship store, on Venice’s Abbot Kinney Boulevard.