The terms of the deal were not disclosed.
The brand is also betting big on primers.
Individualism and graphic looks were key in Milan
Kohl’s to launch the limited-edition collection in October with a full-force effort.
Tribe Dynamics reported the value at $126.2 million, a 65 percent increase from July 2016.
Brand seeks to build its retail footprint.
The brand is making sizable investments in the online space.
New products are expecting to double the size of the company in 2017, sources said.
Rimmel London’s global makeup ambassador has worked with talent like Emma Watson, Kanye West and Dita Von Teese.