Sheila Chaiban, global vice president of Max Factor at Max Factor’s parent Coty Inc., calls the campaign a commitment for the brand’s future, with products that are specifically designed to address a variety of needs and makeup artistry content that’s relevant to the consumer and the context of her life.
Insights and feedback from target customers will directly influence the products the company develops.
Urban Outfitters reached out to Deck of Scarlet on Instagram.
The launch of color cosmetics could add sales of $20 million to the Christie Brinkley beauty franchise.
7-Eleven is the latest to throw its hat into the booming cosmetics category as the giant convenience store company seeks to capitalize on its huge foot traffic.
Taking a cue from its nail colors, SinfulColors Cosmetics will feature bold pigments in a line that will total more than 100 stockkeeping units.
Starrr once worked at a MAC counter, now he has name on a launch.
Artificial nails are having a moment as women like to easily change looks to match outfits.