7-Eleven is the latest to throw its hat into the booming cosmetics category as the giant convenience store company seeks to capitalize on its huge foot traffic.
Taking a cue from its nail colors, SinfulColors Cosmetics will feature bold pigments in a line that will total more than 100 stockkeeping units.
Starrr once worked at a MAC counter, now he has name on a launch.
Artificial nails are having a moment as women like to easily change looks to match outfits.
Nikki Phillippi is one of the creators of the holiday collection.
In Tribe Dynamics’ Cosmetics report for September, Rihanna’s makeup line recorded over $72 million in earned media value.
Created by Suja Juice cofounder, Annie Lawless, the line of natural cosmetics is launching with eight matte liquid lipsticks.
More than a novelty, the Frozen capsules are wearable, full-face assortments exclusively launching on QVC.
Sally Beauty wants a bigger slice of the color cosmetics category. Collab could deliver as much as $30 million in sales to Sally’s burgeoning beauty business.
The terms of the deal were not disclosed.
The brand is also betting big on primers.