Influencers, especially those in the midtier, are finding opportunities with up-and-coming brands, with Casey Holmes as the latest example with a limited-edition lip collection for Palladio.
Ulta Beauty is adding Caption to its nail assortment.
Influencers marketing has built Pur’s sales. Inclusion in Boxycharm boxes added a volume spike. Now the two are combining with a custom palette bowing on an influencer trip to Mexico.
Model Coco Rocha is said to be collaborating on the premium direct to consumer brand.
The brand has entered its second retail partnership, with Ulta.
Each will be available until it is sold out and responds to different trends in the market.
“I ain’t even trying to be tacky — there’s not anything like it, it’s a whole new vibe.”
Woodall has turned her lifelong obsession with skin care and her considerable social following into a direct-to-consumer, community-fueled business called Trinny London.