Like many beauty editors past and present, Eleanor Langston has always had an appreciation for a high-end service experience. And when she couldn’t find one in the nail arena? She decided to create it herself.Langston’s brainchild, Paintbox, will open at 17 Crosby Street between Grand and Howard Streets on May 3. She used her experiences as a former beauty editor at Cosmopolitan, Self and Fitness magazines — and architectural firm RAAD Studio — to create the 1,500-square-foot space. It is designed to look like an elegantly appointed club, complete with a bar space, custom-designed tables and banquettes in shades of midnight blue and blush with elements of marble, mirrored glass and copper. The bar serves as a place to enjoy coffee, espresso, sparkling water, Champagne or wine while soaking off gel polish or receiving a quick polish change, said Langston, who is Paintbox’s chief executive officer. The 18 manicure stations, each with an iPhone charging dock, are offered for more extensive services. To accommodate the businesswomen Langston sees as her customers, she’s also planning to be open until 9 p.m. seven days a week, and appointments can be booked online.Langston is also shaking up the service experience in another way: The studio will offer seasonal collections “of thoughtfully edited nail designs and colors reminiscent of runway and editorial trends to discerning women seeking edgy elegance,” as Langston described it, and added that there will be spring-summer and fall-winter options.Langston worked with Julie Kandalec, Paintbox’s creative director, to curate a nail look book that offers the Paintbox options: 50 colors and 25 quirkily named nail designs, ranging from Split Personality (tonal design with a darker nail tip) to Bermuda Triangle (one of four pastels with a black triangle design at the base of the nail bed). Traditional polish and gel manicures are also offered. A traditional manicure with polish is $35, while a gel version is $50. A design manicure is $55 with polish and $65 with a gel, and all designs can be performed in one hour or less. Brands used include Chanel, CND Vinylux, Deborah Lippmann, Essie, Marc Jacobs, Zoya, Gelish and Presto, which are brought out to customers on a jewelry tray after they’ve made their selections.Langston’s also offering a fun digital touch post-manicure — a custom-built photo box for nails, which allows guests to capture their nails and share via the social media options programmed into the machine. Executives declined comment on projected sales, but industry sources estimate that Paintbox could generate $1.7 million in revenue during its first year. Eventually, she said, she hopes to expand the concept to additional cities.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim