Palladio Beauty, a fast-growing line of professional color cosmetics, is expanding its reach in a partnership with Zulily.Palladio’s core product line of almost 200 paraben-free stockkeeping units, enriched with botanicals, vitamins and antioxidants, will be available on the e-commerce platform starting September 9. Palladio joins a beauty roster which most recently touted Proactiv, Creed, Bedhead, Coola and DevaCurl. A special digital shopping event will introduce the Palladio collection.Zulily, which has more than 5 million active customers, caters to Millennial moms and digital shoppers with a tailored and ever-changing selection of beauty, apparel, fashion accessories, home decor, toys and gifts.Palladio will serve up exclusive offers and events on a monthly basis, in keeping with Zulily's positioning as a site with sharp value pricing.Earlier this year, Palladio broadened its online presence launching at forever21.com. The brand is also the major color cosmetics line at Sally Beauty, which has been making more noise in the category in the past year. Makeup sold in professional outlets such as Sally’s is a fast-growing business as women seek to duplicate looks applied by makeup artists.“We are aggressively expanding our retail footprint and are confident that Zulily’s passionate customer base of young moms will appreciate our on-trend, professional quality cosmetics formulated without harmful ingredients,” stated Shawn Haynes, Palladio’s chief executive officer. Haynes joined Palladio in January with a rich beauty résumé including positions at E.l.f. Cosmetics, Maesa and Markwins International.Palladio is associated with its high payoff and on-trend beauty items, often a staple for the professional beauty trade. Recently, the company expanded on its heritage Rice Powder Blotting Papers. "Our Rice papers have a cult-like following," said Haynes of the background on why the franchise has been extended. New are a Rice Pressed Powder and Rice Primer. Rice, according to Palladio, is known for its oil control, mattifying and skin-perfecting properties. At Cosmoprof North America in July, Palladio showed off other new items including color-correcting formulas and concealers.
Zulily is a wholly owned subsidiary of Liberty Interactive Corporation, which also owns QVC and HSNi.
“I grew up in New York but I hadn’t really experienced the city in any type of touristy way…This was probably the first museum I really explored and took the time to see,” said @haileybaldwin of the @whitneymuseum. On Tuesday night, Baldwin was joined by Jemima Kirke and more at the annual Whitney Museum Gala and Studio Party, which honored Lorna Simpson, Joanne Leonhardt Cassullo and Beth Rudin DeWoody. See more photos on WWD.com. #wwdeye (📷: @lexieblacklock)
Displayed starting this week at the @fashiontextilemuseum: An exhibition on designer @orlakiely titled “Orla Kiely: A Life in Pattern,” which spans two decades and contains more than 150 pieces. “I want people to come away loving pattern and print. It’s something that makes you feel so good,” said the designer during a preview of the exhibit. Also on show are mood boards, samples, sketches and more. Head to WWD.com to see more photos. #wwdfashion
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion (📷: Dan Doperalski)