Palladio Beauty is the latest brand to link up with an influencer for a limited-edition launch. YouTube vlogger Casey Holmes revealed her Matte Liquid Lip Colors on her social network.Holmes has 1.6 million subscribers on her YouTube channel and one million Instagram followers. Last year her Spotlight Palette, a highlighting product for Smashbox Cosmetics, sold out before it even launched. Holmes said she’s often used Palladio’s makeup for her tutorials. “As a brand loyalist, I have shared Palladio makeup with my followers for years, especially the long-wear matte lip colors, so being able to create my own lip collection has been amazing,” Holmes said. She noted the lip colors flatter all skin tones and were named for some of her favorite things such as Georgia, her home state and Rescue, which is dedicated to her passion for rescuing dogs.The Palladio Beauty x Casey Holmes collection, priced at $10, just launched online at PalladioBeauty.com and at Sally Beauty locations. Sally Beauty has been aggressive with influencer-based beauty. The company added its own entry last year called Collab designed by a cadre of influencers.This is the first partnership of its kind for Palladio, a fast-growing indie line also sold at Ricky’s, Forever 21, Zulily and select retailers nationwide. The brand is associated with its antioxidant and vitamin-enriched formulas. It illustrates the movement for more social networkers to team with brands or their own creations.“Casey discovered Palladio in Sally Beauty and became an immediate fan of our Velvet Matte Liquid Cream Lip Color. We spotted Casey’s videos about our lip products and knew right away that we needed to reach out to her,” explained Shawn Haynes, Palladio’s chief executive officer. “The collection is the result of Casey’s genuine passion for cosmetics and Palladio’s expertise in delivering high quality products.”Haynes said she was hands-on through every step of the process. He said it is the first lip collection for Holmes and Palladio’s first partnership with a content provider.
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)