By  on March 19, 2010

Makeup artist Tom Pecheux aims to put a new shine on the Estée Lauder brand with an ambitious, new Pure Color cosmetics collection.

Pecheux, creative makeup director for the Estée Lauder brand, said when he accepted the job at Lauder in November he wanted to “bring a strong fashion edge to the brand. Makeup is such a fashion accessory — I’d like to highlight that part of the brand, and also bring a playful touch to the franchise.”

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