With a new line called No Makeup Skincare, Dr. Nicholas Perricone is planning to bridge the gap between skin care and color cosmetics.
“One of the first visible signs of aging begins with the loss of pigment in one’s skin,” said Perricone. “As we age, skin loses its inner radiance and over time takes on a gray facade. This is caused by a decrease in melanocyte activity, as well as a decrease in blood flow, and is further aggravated with excessive environmental exposure and poor lifestyle habits. I designed this collection to help restore skin health and inner radiance while addressing loss of convexity and compromised facial architecture.”
Seven products will be sold at launch. No Foundation Foundation Serum, $55 for 1 oz., is designed to provide antiaging benefits and sun protection with a suedelike finish. No Foundation Foundation, also $55 for 1 oz., provides those same benefits with a dewy finish. No Concealer Concealer is an antiaging concealer that targets discoloration and dark circles. No Mascara Mascara, $30, is an antiaging lash treatment intended to define, lengthen and strengthen lashes. No Blush Blush, $35, is an antiaging serum which also addresses the weakened architecture of cheekbones and contours, said Perricone. No Bronzer Bronzer contains SPF 30 and a hint of color for a sun-kissed glow. And No Lipstick Lipstick, $30, is an antiaging lip treatment “designed to restore the natural color of youthful lips while deeply nourishing and protecting with broad-spectrum SPF 15,” explained Perricone.
No Makeup Skincare will launch in June at Sephora and sephora.com, as well as on perriconemd.com. “For the introduction of this new category, No Makeup Skincare, we have chosen an exclusive retail launch with Sephora because they own color in the U.S.,” said Daniel Giles, chief marketing officer of Perricone MD.
The brand already has shade extensions of several products in development, including a brow product, said Perricone.
While the collection will not be sold as a set, there are plans to introduce a holiday set featuring five stockkeeping units as well as the brand’s top-selling skin-care product, Face Finishing Moisturizer.
In addition, the brand plans national print advertising and a digital campaign. The ads will break May fashion, beauty and lifestyle magazines, while the digital campaign will be kicked off at launch.
While executives declined comment on projected sales, industry sources estimated that the new line could do $30 million at retail globally in its first year on counter.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)