With a new line called No Makeup Skincare, Dr. Nicholas Perricone is planning to bridge the gap between skin care and color cosmetics.
“One of the first visible signs of aging begins with the loss of pigment in one’s skin,” said Perricone. “As we age, skin loses its inner radiance and over time takes on a gray facade. This is caused by a decrease in melanocyte activity, as well as a decrease in blood flow, and is further aggravated with excessive environmental exposure and poor lifestyle habits. I designed this collection to help restore skin health and inner radiance while addressing loss of convexity and compromised facial architecture.”
Seven products will be sold at launch. No Foundation Foundation Serum, $55 for 1 oz., is designed to provide antiaging benefits and sun protection with a suedelike finish. No Foundation Foundation, also $55 for 1 oz., provides those same benefits with a dewy finish. No Concealer Concealer is an antiaging concealer that targets discoloration and dark circles. No Mascara Mascara, $30, is an antiaging lash treatment intended to define, lengthen and strengthen lashes. No Blush Blush, $35, is an antiaging serum which also addresses the weakened architecture of cheekbones and contours, said Perricone. No Bronzer Bronzer contains SPF 30 and a hint of color for a sun-kissed glow. And No Lipstick Lipstick, $30, is an antiaging lip treatment “designed to restore the natural color of youthful lips while deeply nourishing and protecting with broad-spectrum SPF 15,” explained Perricone.
No Makeup Skincare will launch in June at Sephora and sephora.com, as well as on perriconemd.com. “For the introduction of this new category, No Makeup Skincare, we have chosen an exclusive retail launch with Sephora because they own color in the U.S.,” said Daniel Giles, chief marketing officer of Perricone MD.
The brand already has shade extensions of several products in development, including a brow product, said Perricone.
While the collection will not be sold as a set, there are plans to introduce a holiday set featuring five stockkeeping units as well as the brand’s top-selling skin-care product, Face Finishing Moisturizer.
In addition, the brand plans national print advertising and a digital campaign. The ads will break May fashion, beauty and lifestyle magazines, while the digital campaign will be kicked off at launch.
While executives declined comment on projected sales, industry sources estimated that the new line could do $30 million at retail globally in its first year on counter.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)