Philosophy is kicking off its first half with a slew of new launches which build on existing skin-care franchises, as well as unveiling a new fragrance.
“We decided to extend the skin-care routine with our treatment-based foundations,” said Jill Scalamandre, senior vice president of marketing for Philosophy.
Miracle Worker Anti-Aging Liquid Makeup SPF 30, Miracle Worker Miraculous Anti-Aging Color Correcting Concealing Duo and Hope in a Jar Light-as-Air Hydrating Fluid Makeup SPF 20, all out in January, are designed to work with the existing skin-care lines of the same names.
Miracle Worker Anti-Aging Liquid Makeup SPF 30 features the same technology as the Miracle Worker skin-care line, with a barrier complex to help moisturize and sweep away dullness, plus a dose of Vitamin C. It will retail for $40 for 1 oz. and will be available in eight shades.
A related concealer using the Miracle Worker technology will be available in four shades for $25 each.
Hope in a Jar Light-As-Air Hydrating Fluid Makeup SPF 20, which offers light to medium coverage, is also intended to fortify and hydrate skin, the same benefits offered by the original Hope in a Jar. It will retail for $39 for 1 oz. and will be available in eight shades.
The brand has also reformulated its Supernatural Super Easy 4-in-1 Mineral Makeup SPF 15, $38, intended to act as a foundation, concealer, powder and SPF. It will be offered in eight shades.
Miracle Worker Overnight Age-Resetting Anti-Wrinkle Moisturizer is due in March. The product is based on research which posits that as people age, their skin accumulates increasing amounts of age-accelerating proteins, known as progerins. The production of progerin is said to directly contribute to the chronological aging. According to the research, as a result, cell structure is compromised, its energy is depleted and the ability to replicate and renew is affected, resulting in signs of aging skin.
Miracle Worker Overnight’s key technology is a proprietary Age Resetting Complex, which contains a marine algae said to curtail progerins. The complex also includes Vitamin C8 and peptides to help support collagen. It will retail for $68 for 2 oz.
The Time in a Bottle skin-care franchise will also add an eye serum in January. “Time in a Bottle is our global age-defying serum franchise that focuses on skin’s DNA,” said Scalamandre. It is formulated with carnosine peptide and Vitamin C to help prevent and correct multiple signs of fatigue and aging, as well as a proprietary antioxidant repair complex with pomegranate, said to provide broad spectrum antioxidant protection. Gingko leaf extract and caffeine are said to reduce dark circles and puffiness. It will retail for $65 for 1 oz.
Loveswept, the new fragrance, begins a new pillar for the brand. Concocted by Givaudan, Loveswept has top notes of bergamot and blue violet flower, a heart of jasmine, lotus blossoms and purple passion fruit, and a drydown of warm musk, creamy amber and white cedarwood. A 2-oz. eau de toilette will sell for $46, while a 0.5-oz. size will sell for $15. Ancillaries include a 16-oz. body lotion, $35; a 16-oz. shower gel will sell for $24, and a 0.33 rollerball will sell for $20.
Philosophy’s distribution includes about 1,800 doors, including Ulta; it is also available on QVC and online at qvc.com and philosophy.com.
While Scalamandre declined comment on projected sales, industry sources estimated that the new launches could do as much as $30 million at retail in their first year on counter.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty