Philosophy is kicking off its first half with a slew of new launches which build on existing skin-care franchises, as well as unveiling a new fragrance.
“We decided to extend the skin-care routine with our treatment-based foundations,” said Jill Scalamandre, senior vice president of marketing for Philosophy.
Miracle Worker Anti-Aging Liquid Makeup SPF 30, Miracle Worker Miraculous Anti-Aging Color Correcting Concealing Duo and Hope in a Jar Light-as-Air Hydrating Fluid Makeup SPF 20, all out in January, are designed to work with the existing skin-care lines of the same names.
Miracle Worker Anti-Aging Liquid Makeup SPF 30 features the same technology as the Miracle Worker skin-care line, with a barrier complex to help moisturize and sweep away dullness, plus a dose of Vitamin C. It will retail for $40 for 1 oz. and will be available in eight shades.
A related concealer using the Miracle Worker technology will be available in four shades for $25 each.
Hope in a Jar Light-As-Air Hydrating Fluid Makeup SPF 20, which offers light to medium coverage, is also intended to fortify and hydrate skin, the same benefits offered by the original Hope in a Jar. It will retail for $39 for 1 oz. and will be available in eight shades.
The brand has also reformulated its Supernatural Super Easy 4-in-1 Mineral Makeup SPF 15, $38, intended to act as a foundation, concealer, powder and SPF. It will be offered in eight shades.
Miracle Worker Overnight Age-Resetting Anti-Wrinkle Moisturizer is due in March. The product is based on research which posits that as people age, their skin accumulates increasing amounts of age-accelerating proteins, known as progerins. The production of progerin is said to directly contribute to the chronological aging. According to the research, as a result, cell structure is compromised, its energy is depleted and the ability to replicate and renew is affected, resulting in signs of aging skin.
Miracle Worker Overnight’s key technology is a proprietary Age Resetting Complex, which contains a marine algae said to curtail progerins. The complex also includes Vitamin C8 and peptides to help support collagen. It will retail for $68 for 2 oz.
The Time in a Bottle skin-care franchise will also add an eye serum in January. “Time in a Bottle is our global age-defying serum franchise that focuses on skin’s DNA,” said Scalamandre. It is formulated with carnosine peptide and Vitamin C to help prevent and correct multiple signs of fatigue and aging, as well as a proprietary antioxidant repair complex with pomegranate, said to provide broad spectrum antioxidant protection. Gingko leaf extract and caffeine are said to reduce dark circles and puffiness. It will retail for $65 for 1 oz.
Loveswept, the new fragrance, begins a new pillar for the brand. Concocted by Givaudan, Loveswept has top notes of bergamot and blue violet flower, a heart of jasmine, lotus blossoms and purple passion fruit, and a drydown of warm musk, creamy amber and white cedarwood. A 2-oz. eau de toilette will sell for $46, while a 0.5-oz. size will sell for $15. Ancillaries include a 16-oz. body lotion, $35; a 16-oz. shower gel will sell for $24, and a 0.33 rollerball will sell for $20.
Philosophy’s distribution includes about 1,800 doors, including Ulta; it is also available on QVC and online at qvc.com and philosophy.com.
While Scalamandre declined comment on projected sales, industry sources estimated that the new launches could do as much as $30 million at retail in their first year on counter.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)