By  on December 27, 2013

Philosophy is kicking off its first half with a slew of new launches which build on existing skin-care franchises, as well as unveiling a new fragrance.

“We decided to extend the skin-care routine with our treatment-based foundations,” said Jill Scalamandre, senior vice president of marketing for Philosophy.

Miracle Worker Anti-Aging Liquid Makeup SPF 30, Miracle Worker Miraculous Anti-Aging Color Correcting Concealing Duo and Hope in a Jar Light-as-Air Hydrating Fluid Makeup SPF 20, all out in January, are designed to work with the existing skin-care lines of the same names.

Miracle Worker Anti-Aging Liquid Makeup SPF 30 features the same technology as the Miracle Worker skin-care line, with a barrier complex to help moisturize and sweep away dullness, plus a dose of Vitamin C. It will retail for $40 for 1 oz. and will be available in eight shades.

A related concealer using the Miracle Worker technology will be available in four shades for $25 each.

Hope in a Jar Light-As-Air Hydrating Fluid Makeup SPF 20, which offers light to medium coverage, is also intended to fortify and hydrate skin, the same benefits offered by the original Hope in a Jar. It will retail for $39 for 1 oz. and will be available in eight shades.

The brand has also reformulated its Supernatural Super Easy 4-in-1 Mineral Makeup SPF 15, $38, intended to act as a foundation, concealer, powder and SPF. It will be offered in eight shades.

Miracle Worker Overnight Age-Resetting Anti-Wrinkle Moisturizer is due in March. The product is based on research which posits that as people age, their skin accumulates increasing amounts of age-accelerating proteins, known as progerins. The production of progerin is said to directly contribute to the chronological aging. According to the research, as a result, cell structure is compromised, its energy is depleted and the ability to replicate and renew is affected, resulting in signs of aging skin.

Miracle Worker Overnight’s key technology is a proprietary Age Resetting Complex, which contains a marine algae said to curtail progerins. The complex also includes Vitamin C8 and peptides to help support collagen. It will retail for $68 for 2 oz.

The Time in a Bottle skin-care franchise will also add an eye serum in January. “Time in a Bottle is our global age-defying serum franchise that focuses on skin’s DNA,” said Scalamandre. It is formulated with carnosine peptide and Vitamin C to help prevent and correct multiple signs of fatigue and aging, as well as a proprietary antioxidant repair complex with pomegranate, said to provide broad spectrum antioxidant protection. Gingko leaf extract and caffeine are said to reduce dark circles and puffiness. It will retail for $65 for 1 oz.

Loveswept, the new fragrance, begins a new pillar for the brand. Concocted by Givaudan, Loveswept has top notes of bergamot and blue violet flower, a heart of jasmine, lotus blossoms and purple passion fruit, and a drydown of warm musk, creamy amber and white cedarwood. A 2-oz. eau de toilette will sell for $46, while a 0.5-oz. size will sell for $15. Ancillaries include a 16-oz. body lotion, $35; a 16-oz. shower gel will sell for $24, and a 0.33 rollerball will sell for $20.

Philosophy’s distribution includes about 1,800 doors, including Ulta; it is also available on QVC and online at qvc.com and philosophy.com.

While Scalamandre declined comment on projected sales, industry sources estimated that the new launches could do as much as $30 million at retail in their first year on counter.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus