By  on November 11, 2011

Petra Strand, the makeup artist and creator behind masstige makeup line Pixi, is getting into the brand-building business. California-based Strand, who launched Pixi in 1999, describes herself as “a frustrated beauty editor at heart,” perhaps the reason behind her recent catalogue launch, shipping now to 80,000 consumers, as well as her new blogging gig. All the while, Strand is also building Pixi’s presence: The brand has entered into a partnership with Disney to create a line for the world’s most famous fairy, Tinker Bell, exclusive to Target.

“They approached us saying we were all about a touch of magic and they have the most famous fairy in the world and let’s figure out a way to work together,” said Strand. Pixi positions itself as a natural makeup brand that looks to deliver a fresh, radiant look.

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