Petra Strand, the makeup artist and creator behind masstige makeup line Pixi, is getting into the brand-building business. California-based Strand, who launched Pixi in 1999, describes herself as “a frustrated beauty editor at heart,” perhaps the reason behind her recent catalogue launch, shipping now to 80,000 consumers, as well as her new blogging gig. All the while, Strand is also building Pixi’s presence: The brand has entered into a partnership with Disney to create a line for the world’s most famous fairy, Tinker Bell, exclusive to Target.
“They approached us saying we were all about a touch of magic and they have the most famous fairy in the world and let’s figure out a way to work together,” said Strand. Pixi positions itself as a natural makeup brand that looks to deliver a fresh, radiant look. Read About Target's Other New Exclusive Here >>
Set for a spring 2012 launch, PixiGlow is formulated to deliver shimmer with products for face, eyes, lips and cheeks. Items are designed to work with Pixi’s existing makeup items, which sell exclusively in the U.S. at 1,500 Target stores and at Boots and a flagship in the U.K. Strand collaborated with Disney character artist John Quinn to transform the iconic Tinker Bell into a classic, vintage-inspired beauty. Items in the spring lineup include Fairy Dust, a loose glimmering dust; Magic Tink Tint, a gel crayon for lips; Chasing Shadows Crayon, a waterproof cream-to-powder eye crayon; Straight on Til Morning Liner, a long-lasting liner and Fairytale Face Palette, a kit that includes five eye colors, a three-color blush palette, five lip creams plus applicators. Prices will range from $14 to $34. PixiGlow will be exclusive to Target.
In addition to PixiGlow, Pixi has additional new items for spring including a Bronze Bloom Trio; Tinted Brilliance Balm, a cream lip pencil; Lid Last Shadow, creamy eye pens; Lip Blush stain pens and two new shades of Endless Silky Eye Pen. Nail lacquers are also planned for spring with 12 colors due out.
Strand’s blog, Personally Petra, launched in July and talks about everything from her inspirations to her impressions, but she said she doesn’t over inform. “It’s a new thing for me. I don’t know if I’m very good at it. I’m still trying to find my voice. For me it’s about the content. I don’t want to blog about how I just cut my hair.”
The blog is catching on: It was nominated as Best Beauty Blog by Marie Claire UK.
Strand’s 40-page catalogue, which she likens to a beauty magazine, includes Pixi’s entire makeup lineup, as well as lifestyle items.
“It makes it easy for our customers [to see everything at once] and for me to give a lot of beauty knowledge that I have learned over the past 20 years.” The catalogue will have an online version, too.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty