By  on April 23, 2017
Lakme products.

MUMBAI — Lakmé, which has long led the Indian mass beauty category, has made a statement on the importance of the naturals cosmetics trend in India with the launch of its new argan-oil-infused lipsticks.

“Skin care and makeup is becoming this lovely hybrid space now and [we] are seeing a huge trend of naturals entering makeup as well. We [feel] the time is right,” Purnima Lamba, head of innovation at Lakmé Lever Pvt. Ltd., told WWD. “It almost seems like fashion designers are catching on that conversation and saying that they owe a debt toward sustainability. So we are doing that in the beauty business as well with argan oil getting into lipsticks.”

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