Now you see it, now you don’t — Lancôme is employing Hollywood tactics for the launch of Oscillation, the battery-operated mascara it will launch later this fall.
The brand plans a “sneak preview” today of the $34 mascara in its 17 top doors. They are Macy’s doors in Atlanta, Chicago, Miami, Manhattan and San Francisco; Bloomingdale’s 59th Street New York flagship; Bergdorf Goodman and Lord & Taylor in Manhattan; Lancôme boutiques in Brea and Santa Clara, Calif., Dallas’ NorthPark Center, Manhattan and Short Hills, N.J.; Nordstrom at South Coast Plaza in Costa Mesa, Calif.; Bon-Ton Stores at Chicago’s Yorktown Mall; Dillard’s in Dallas and Neiman Marcus at the Galleria in Houston.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"