Whether it’s a firm’s first or 10th time sponsoring the Emmy-nominated show “Project Runway,” both Lord & Taylor and L’Oréal Paris say exposure through the partnership has boosted brand awareness.
“For us, this show revolutionized the way consumers see fashion,” said Marc Metrick, executive vice president and chief marketing officer for Hudson’s Bay Co., which owns Lord & Taylor. “[We wanted to] bring the Lord & Taylor brand to the consumer that gets fashion and wants to be a part of it.”
WWD asked a handful of creative directors to evaluate the September covers of leading women's fashion magazines. How do they think the covers this year compare with years gone by, and what do they say about the current status of the publication? Link in bio. (GIF by @hypebreast)
"Stephen King is such a master, but I don't like being scared - there's enough that's really scary. How about the morning's news?" says Holland Taylor in an interview with WWD. See what else the actress said about starring in the TV adaptation of King's thriller "Mr. Mercedes" on WWD.com. #wwdeye (📷: @jgreenery)