Retailers are engaged in their own version of color theory as they debate what to do in the wake of the abrupt burnout of the once-stellar nail enamel category.
This is a critical question as the holiday season approaches. The category’s performance this season is expected to play a pivotal role in determining the long-term growth prospects of the nail polish business, which had been running at a double-digit clip for several years in a row, only to stall unexpectedly. The shine on the category began to dull during the summer months: Nail polish sales declined 0.9 percent to $225.9 million for the 12-week period ended Aug. 11 across mass retail outlets, which also include select club and dollar-store chains, according to the market research firm IRI.
WWD asked a handful of creative directors to evaluate the September covers of leading women's fashion magazines. How do they think the covers this year compare with years gone by, and what do they say about the current status of the publication? Link in bio. (GIF by @hypebreast)
"Stephen King is such a master, but I don't like being scared - there's enough that's really scary. How about the morning's news?" says Holland Taylor in an interview with WWD. See what else the actress said about starring in the TV adaptation of King's thriller "Mr. Mercedes" on WWD.com. #wwdeye (📷: @jgreenery)