Retailers are engaged in their own version of color theory as they debate what to do in the wake of the abrupt burnout of the once-stellar nail enamel category.
This is a critical question as the holiday season approaches. The category’s performance this season is expected to play a pivotal role in determining the long-term growth prospects of the nail polish business, which had been running at a double-digit clip for several years in a row, only to stall unexpectedly. The shine on the category began to dull during the summer months: Nail polish sales declined 0.9 percent to $225.9 million for the 12-week period ended Aug. 11 across mass retail outlets, which also include select club and dollar-store chains, according to the market research firm IRI.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)