Retailers are engaged in their own version of color theory as they debate what to do in the wake of the abrupt burnout of the once-stellar nail enamel category.
This is a critical question as the holiday season approaches. The category’s performance this season is expected to play a pivotal role in determining the long-term growth prospects of the nail polish business, which had been running at a double-digit clip for several years in a row, only to stall unexpectedly. The shine on the category began to dull during the summer months: Nail polish sales declined 0.9 percent to $225.9 million for the 12-week period ended Aug. 11 across mass retail outlets, which also include select club and dollar-store chains, according to the market research firm IRI.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)