Retailers are engaged in their own version of color theory as they debate what to do in the wake of the abrupt burnout of the once-stellar nail enamel category.
This is a critical question as the holiday season approaches. The category’s performance this season is expected to play a pivotal role in determining the long-term growth prospects of the nail polish business, which had been running at a double-digit clip for several years in a row, only to stall unexpectedly. The shine on the category began to dull during the summer months: Nail polish sales declined 0.9 percent to $225.9 million for the 12-week period ended Aug. 11 across mass retail outlets, which also include select club and dollar-store chains, according to the market research firm IRI.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)