Revlon Enters Minerals, Expands Almay

Revlon Inc. is getting a fresh start in the new year with the launch of ColorStay Minerals, a mineral makeup line, and a Limited Edition Collection. The company is also introducing new items in both the Revlon and Almay portfolios.

"We wanted to showcase the strength of our lineup on all fronts — capturing the trends while still offering unique innovation," said Elizabeth Crystal, Revlon's senior vice president of marketing.