Attendees to tonight’s Almay Rainforest Concert at Carnegie Hall will get first dibs on the makeup brand’s newest spokeswoman: Kate Hudson.
Revlon Inc., Almay’s parent company, has announced Hudson’s new role as global brand ambassador, stating the actress would be involved in various company-sponsored philanthropic and fund-raising events, as well as serving as the face of new and existing Almay products and appearing in global multimedia campaigns that include TV, print, in-store and Internet placements. At the concert, Hudson is scheduled to walk the red carpet and announce the new partnership.
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