Attendees to tonight’s Almay Rainforest Concert at Carnegie Hall will get first dibs on the makeup brand’s newest spokeswoman: Kate Hudson.
Revlon Inc., Almay’s parent company, has announced Hudson’s new role as global brand ambassador, stating the actress would be involved in various company-sponsored philanthropic and fund-raising events, as well as serving as the face of new and existing Almay products and appearing in global multimedia campaigns that include TV, print, in-store and Internet placements. At the concert, Hudson is scheduled to walk the red carpet and announce the new partnership.
In a statement, Hudson said, “Almay is known for its fresh, effortless approach to beauty. I share that philosophy and I’m honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman. At the end of the day, we all want to have fun and feel beautiful — that’s what Almay is all about.”
Hudson, who signed a multiyear contract with Revlon, joins Elaine Irwin Mellencamp as a spokeswoman for Almay; Mellencamp joined the brand in 2004. Revlon would not comment on the value of the contract but similar deals have been worth between $1 million and $3 million.
Thomas Lauinger, Almay’s vice president of marketing, said, “Almay as a brand has a very loyal consumer base. They know and love Elaine, who has been the face for many years. But now we are really going to the next level with Almay with a fresh face that reflects the image and core values [of the brand] and Kate really embodies that for us.”
Lauinger said Hudson will debut in TV and print ads for Almay’s largest franchise, Intense I Color with Interplay Technology, in the summer.
According to Nielsen, Almay had a 5.3 dollar market share for the latest 52-week period ended April 30, results that do not include Wal-Mart.
Up until now, Hudson’s only ties to the beauty world have been her partnership with friend and celebrity hairstylist David Babaii on hair care line David Babaii for WildAid, which launched in 2008. The line also had philanthropic efforts, as sales helped support animal rights advocacy.
Hudson, a Golden Globe winner and Academy Award nominee, will next be seen in Michael Winterbottom’s “The Killer Inside Me” with Casey Affleck and Jessica Alba, and in “Earthbound” with Kathy Bates and Whoopi Goldberg. She is currently filming the romantic comedy “Something Borrowed.”
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)