Attendees to tonight’s Almay Rainforest Concert at Carnegie Hall will get first dibs on the makeup brand’s newest spokeswoman: Kate Hudson.
Revlon Inc., Almay’s parent company, has announced Hudson’s new role as global brand ambassador, stating the actress would be involved in various company-sponsored philanthropic and fund-raising events, as well as serving as the face of new and existing Almay products and appearing in global multimedia campaigns that include TV, print, in-store and Internet placements. At the concert, Hudson is scheduled to walk the red carpet and announce the new partnership.
In a statement, Hudson said, “Almay is known for its fresh, effortless approach to beauty. I share that philosophy and I’m honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman. At the end of the day, we all want to have fun and feel beautiful — that’s what Almay is all about.”
Hudson, who signed a multiyear contract with Revlon, joins Elaine Irwin Mellencamp as a spokeswoman for Almay; Mellencamp joined the brand in 2004. Revlon would not comment on the value of the contract but similar deals have been worth between $1 million and $3 million.
Thomas Lauinger, Almay’s vice president of marketing, said, “Almay as a brand has a very loyal consumer base. They know and love Elaine, who has been the face for many years. But now we are really going to the next level with Almay with a fresh face that reflects the image and core values [of the brand] and Kate really embodies that for us.”
Lauinger said Hudson will debut in TV and print ads for Almay’s largest franchise, Intense I Color with Interplay Technology, in the summer.
According to Nielsen, Almay had a 5.3 dollar market share for the latest 52-week period ended April 30, results that do not include Wal-Mart.
Up until now, Hudson’s only ties to the beauty world have been her partnership with friend and celebrity hairstylist David Babaii on hair care line David Babaii for WildAid, which launched in 2008. The line also had philanthropic efforts, as sales helped support animal rights advocacy.
Hudson, a Golden Globe winner and Academy Award nominee, will next be seen in Michael Winterbottom’s “The Killer Inside Me” with Casey Affleck and Jessica Alba, and in “Earthbound” with Kathy Bates and Whoopi Goldberg. She is currently filming the romantic comedy “Something Borrowed.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast