Beginning with an intricately embossed 3-D nail strip, Revlon is launching a series of Marchesa-inspired beauty items, including nail polish, lip and eye products, nail art and beauty tools.
“I feel that sitting at the cross section of fashion and beauty is very much a place where Revlon has always been,” said Julia Goldin, chief marketing officer of Revlon. “This is a part of the DNA of the brand and something we will continue to do.”
The first in a series of three collections, Revlon by Marchesa 3D Jewel Appliqués features eight patterns of nail decoration that nod to couture Marchesa gowns. The collection will first hit the U.K. in September, U.S. and Canada in October and then other markets globally thereafter. “Marchesa’s designs are all about the essence of all glamour,” said Goldin. “They are exciting, intricate, unique and make women look beautiful.”
Over the next 18 months, two more ranges will launch, including one with a philanthropic component, according to Goldin.
“This partnership has tremendous amount of congruence and synergy and therefore it could go anywhere,” she said.
In addition, Revlon has also signed on to be the official makeup and nail partner for Marchesa’s New York Fashion Week shows, with Revlon global artistic director Gucci Westman — who worked backstage at Marchesa’s fall 2013 and spring 2014 bridal shows — as the lead makeup artist.
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