If beauty mavens have ever wondered what Jessica Alba’s rich, red lipstick, Jessica Biel’s smoky eyes or Halle Berry’s flawless skin would look like on their face, Revlon has provided them with the tool to find out.
On Wednesday, Revlon Inc. unveiled a new and improved Web site that allows users to uploadtheir photo and “try on” a number of beauty looks created by makeup artist Gucci Westman and worn by Revlon’s brand ambassadors. Through a technology provided by San Diego-based Taaz.com, users can “apply” a virtual makeup look — in a more precise way than ever before — from various Revlon ads and images and, within seconds, try on another. Products used to create the look are listed so users can click to purchase them via Revlon’s online retail partner, Drugstore.com.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"