By  on May 1, 2009

Revlon Inc. is looking to plump up its product portfolio in the second half with the launch of a new mascara franchise, Revlon DoubleTwist, and the introduction of two makeup items to its ColorStay Minerals collection. The company will also layer on fresh products to its Almay Pure Blends and Smart Shade assortments.

Launching this month at food, drug and mass chains, Revlon’s DoubleTwist mascara features a 2-in-1 brush that combines traditional bristles with a molded brush. Designed to thicken and volumize lashes with spherical “swelling” polymers, DoubleTwist will sell for $8.99.

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