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Ricky’s Brings a NYC Attitude to Nails

Each RickyColor offering will be fitted with a name, meant to connect to the daily life of a New Yorker.

The RickyColor range.

Fresh off the launch of Ricky’s NYC’s first nail range, called RickyColor, new color collections are already in the works.

According to Lorne Lucree, RickyColor product development director, the retailer aims to stand out from other cosmetics brands by utilizing its New York City heritage. Each RickyColor offering will be fitted with a name, meant to connect to the daily life of a New Yorker.

“The Ricky consumer is playful, savvy and cool, so that’s where our inspiration comes from,” said Lucree, adding that since the nail collection’s July launch, top-selling shades include Summer Friday, a bright coral; Fleet Week, a cobalt blue and; Shakespeare in the Park, a light blue. “The team here, made up of New Yorkers, has a running list of insider quips for potential product names; we emotionally connect to the consumer.”

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Hot Summer in the City, Ricky’s neon line, is set to launch this weekend in all 28 Ricky’s doors across New York City. Future launches are planned quarterly, with holiday and spring up next.

“We jump on opportunities for what’s happening at the moment, if something happens in the news we’ll be on it,” said Ricky Kenig, founder and creative director of Ricky’s. “It’s simple, we focus on color while keeping up with what people are talking about, what’s relevant in New York City life.”

RickyColor is selling an estimated 500 stockkeeping units a week since July. Industry sources estimate RickyColor could do as much as $500,000 during its first year on counter.

Ricky’s next venture? Due in 2014, Ricky’s will expand with an inaugural entry into candles, color cosmetics and hair care.