As Coty continues to refresh into its beauty portfolio, the company has named street artist Indie184 as its chief artistic officer for the Rimmel London brand for the U.S. It is the first role of its kind for Rimmel London, which in the past counted celebrities such as Kate Moss, Zooey Deschanel and Georgia May Jagger as ambassadors.Engaging Indie184, whose real name is Soraya Marquez, is known for her graffiti-influenced art. Her work dovetails with the brand’s Edge Your Look Campaign activated in 2017 to promote cultural richness, diversity and a sense of freedom that is reflected in the makeup line. She’s expected to harness her insights of street beauty to help Rimmel maintain its bold positioning in the mass market cosmetics category.[caption id="attachment_11110369" align="aligncenter" width="400"] Indie184 is Rimmel London's first chief artistic officer.[/caption]“Her work epitomizes the notion that beauty is art and art is beauty. Rimmel is all about redefining beauty standards and using our products to create your unique, bold and edgy look,” said Chandra Coleman, vice president of U.S. marketing for Rimmel London at Coty.In partnering with Rimmel, Indie184 will translate her artistic perspective to edgy beauty looks that can be re-created with Rimmel products. She will consult on brand content creation to be rolled out in media beginning in February.“As an artist, I have always appreciated the individuality that comes with creating a makeup look. Rimmel London is committed to utilizing makeup as a creative tool and finding beauty in the unique,” Indie184 said in a statement.Indie184 has been active in the graffiti culture for over a decade and a half. Determined to express herself to the world through art, she quit business college to teach herself how to sew, paint and produce graphic design. Her art has been exhibited in galleries and museums worldwide, including El Museo del Barrio in New York and Völklingen Ironworks museum in Germany.This year is shaping up as what is hoped to be a turning point for mass brands as the major companies invest heavily into new products and influencer-based marketing plans. Rimmel has several initiatives tied to its intense color positioning including a Magnif’eyes Palette Colour Edition as a new Wonder’ Ombre Holographic Effect Eyeliner.Beyond Rimmel London, Coty rolled out more than 100 new products, an updated logo and a new tag line — I Am What I Make Up — behind Cover Girl. A new advertising campaign features Katy Perry along with a diverse range including actress Issa Rae, influencer and chef Ayesha Curry, model Maye Musk, motorcycle racer Shelina Moreda and fitness trainer Massy Arias. The company also overhauled the venerable Sally Hansen lineup and just refreshed the Nice ‘n Easy hair color brand.
"'Dynasty' is all about gowns, the diamonds and the scandal, so it's a bit like the fashion industry. When we come to Cannes it's all about the red carpet dresses too, so it all fit really well," said designer @philippplein78 on the theme of his high-glamour resort 2019 show at his mansion in Cannes. #wwdfashion #cannes (📷: @zefashioninsider)
"I think Spike is such a brilliant director because he holds up a mirror to society and reflects these issues, yet he doesn't shove it down your throat, he doesn't tell you what to think," says @lauraharrier on her latest film @Blackkklansman. Harrier was at the Cannes Film Festival – for the very first time – with @officialspikelee. #wwdeye #cannes (📷: @zefashioninsider)
“I would think to myself, Are you happy? Yes, I’m wildly happy. I go to this studio every day and, in my inside voices, I’m giggling; I’m singing. Yes, it’s a lot of work, it’s a [huge] volume of material. It wouldn’t be for everybody. But I was very happy,” said soap opera star @therealsusanlucci of checking in throughout the years with her career trajectory. Lucci spoke to WWD about her decades-long career, love for pilates, motherhood and her QVC activewear line. Read Bridget Foley’s full piece on Lucci on WWD.com #wwdfashion (📷: @celestesloman)
@balmain has taken a stand at the #cannes Film Festival, dressing 16 actresses at a press call for the project “Noire N’est Pas Mon Metier,” or “Black Is Not My Profession.” The multimedia project includes a book, photo exhibit and documentary, which aims to expose discrimination in the French and American entertainment industries. “The moment I was asked to participate, I knew it was right for me, and for this brand, to form a part of this moment,” Balmain creative director @olivier_rousteing told WWD. #wwdnews #wwdfashion
"I always feel curious and I feel like there's more to learn. But I think being relevant, feeling relevant, I personally always feel that there's just so much more to know. And maybe that's the key.” — @themarcjacobs #wwdsummits #wwdbeauty (📷: @patrickmacleodphoto )
“The most amazing thing about her is that, regardless of all the things that have happened to her, her spirit is so undaunted by all of it. She is the most cheerful person you will ever meet. She doesn’t see problems, she only sees solutions,” said @ajanaomi_king of activist Ifrah Ahmed, who she plays in a new film “A Girl from Mogadishu.” WWD caught up with King at Cannes — Head to WWD.com to read more about her new role, personal style and how she uses social media for causes like Time’s Up and Black Lives Matter #wwdeye
WWD asked a number designers to share their thoughts on what Meghan Markle’s wedding gown will look like this Saturday. Here, Valentino’s Pierpaolo Piccioli sketches his look. #wwdfashion #royalwedding #meghanmarkle