NEW YORK — Rimmel London’s spring new product lineup includes its first entry into the booming BB cream market, a limited-edition Kate Moss Lasting Finish Lipstick shade and three new eye products to capitalize on the brand’s strength in the eye category.
“There are other BB creams, but we feel this really offers more benefits in one product and will attract new users,” said Laura Weinstein, vice president of marketing for Rimmel, during a preview of the products. The Rimmel rendition of a BB cream has nine skin care and makeup benefits,” said Weinstein, including an SPF 25. The BB cream, available in three shades, will retail for $6.99. Rimmel’s entry joins L’Oréal and Maybelline BB mass-market entries, as well as several other BB creams slated for rollout in next year.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.