Rimmel London has always been associated with on-trend and edgy products. Now the company is further evolving its brand identity with a new campaign called Edge Your Look. It represents Rimmel London’s commitment to be in tune with changing consumer interests — especially how they converse about beauty.
Edge Your Look encourages women and men to celebrate their uniqueness on social media. The company created a new visual signature, the double L frame, to inspire fans to create pictures using the thumb and index finger of each hand. The LL provides a face-framing effect for social posts.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
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