By  on September 16, 2011

LONDON — Rimmel is marking its 10-year anniversary with Kate Moss by launching a collection created by the model. The Coty-owned brand unveiled the Kate Moss Lasting Finish Lipstick collection with much fanfare in London Thursday, with a press conference starring Moss. It was followed by a party at Battersea Power Station in South London, where Moss arrived via a Rimmel-branded helicopter.

“If you had to choose the most perfect icon for London, it would be Kate Moss,” said Steve Mormoris, senior vice president of global marketing at Coty Beauty. Renato Semerari, president of Coty Beauty, added: “And 10 years after, she’s still an icon of London.”

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