[caption id="attachment_10968306" align="alignnone" width="183"] James Molloy[/caption]Rimmel London is turning to the makeup artistry of James Molloy to give the brand an edge in mass market cosmetics. Molloy, known for his work with designers such as Stella McCartney, Moschino Resort and Proenza Schouler, as well as looks for celebrities and high-end editorial, has been named Rimmel London’s global makeup ambassador.The appointment is the latest move as Coty Inc. pumps up its mass market color properties. This year, Coty launched a campaign for Rimmel London called Edge Your Look which heralds the brand’s heritage honoring individuality and self-expression. One goal is to attract younger shoppers to the brand and to mass-market stores.For his part, Molloy said he’s ready to "work with such a strong British brand" and help the company establish a new image and bring the "London look to life." In addition to delivering artistry and points of view to the brand, he will also have a hand in directing product innovation and shade development.He’s expected to push beauty boundaries with the creation of innovative, trend-led looks that will speak to both consumers and influencers.Molloy’s résumé includes a role as the U.K. senior artist and director of makeup artistry (Asia-Pacific) at MAC. He also established the MAC artistry training programs and maintained a new product development role where he honed his trend forecasting skills.Montse Passolas, vice president global marketing Rimmel London said that Molloy brings a fresh mind-set to Rimmel London that can help the brand adapt to changing consumer tastes. “James has spent some time abroad, which has given him an impressive and open-minded view on beauty,” he stated. “His connection and understanding of the new digitally savvy modern consumer that embraces different looks based on her ever-evolving persona drove us immediately to James.”Chandra Coleman, vp of U.S. marketing for Rimmel London added that “drawing on his passions for art, fashion and makeup, James will bring his unique creative vision to Rimmel.”Rimmel London, associated with its bold makeup products, has been making more noise in the market recently. Earlier this month, Rimmel London launched a series of live cosmetics try-on effects available within Facebook’s new in-app camera and Facebook Stories.The brand also unveiled two new eye category products, a sector where the brand is traditionally strong. In fact, Rimmel hit a sweet spot in brows where its sales soared 38 percent for the 52-week period ended July 9, 2017 in multiunit doors tracked by IRI. The company can hope for the magic to rub off in other segments such as lip gloss, lip liners and bronzers where its sales are down, based on IRI reports.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive
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Queen Elizabeth made a surprise appearance at @richardquinn1's London Fashion Week show to present the designer with the inaugural Queen Elizabeth II Award for British Design. The new award will be handed out annually to an emerging British fashion designer who shows exceptional talent, while demonstrating value to the community and sustainable policies. #wwdfashion #lfw (📷: @giovanni_giannoni_photo)