By  on October 1, 2010

Sephora is teaming up with Make Up For Ever for a series of store-in-store concepts, with the first to open today at the retailer’s SoHo store.

The in-store boutiques, which range from 600 to 750 square feet, are intended to resemble a backstage environment, including studio makeup stations and lighting and an entrance separate from the main store entry point. Each will stock more than 1,200 Make Up For Ever stockkeeping units, including professional-only and special effects products. At present, only Make Up For Ever’s Manhattan flagship offers these items. Most Sephora stores carry anywhere from 400 to 600 of Make Up For Ever sku’s.

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