By  on January 11, 2011

“Glee” fans can soon wear their love for the show on their fingertips: Sephora, via its Sephora by OPI brand, will launch a limited edition nail color collection in stores in February.

“We’ve been very careful and strategic with the ‘Glee’ brand,” Robert Marick, executive vice president of Twentieth Century Fox Consumer Products, said in an exclusive interview Monday afternoon. “This is a long-term brand for us, and it’s not just about getting products on the shelf — it’s about making sure whatever we do complements the show. Sephora is very committed to what is hot now, and that is a key attribute of the show. They are also supporting this with a multiplatform marketing effort.”

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