Shiseido Co. Ltd. hopes to accelerate the development of Nars Cosmetics Inc. as a leading makeup brand in both the U.S. and international markets.
With a new chief executive officer onboard, the company has plans for an aggressive rollout over the next year. Over six months ago, Louis Desazars, who previously headed the U.S. division of Beauté Prestige International for three and a half years, was appointed ceo of Nars Cosmetics Inc., a sister subsidiary of the Tokyo-based Shiseido Co. Ltd.
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