By  on January 16, 2018

TOKYO — Shiseido revealed Tuesday that it is launching a new brand that aims to respond to the needs of female high school students in an interactive, feedback-driven manner.

The new brand, called Posme, was developed by Shiseido’s Innovation Design Lab, which launched a year ago with the goal of helping to move the company. Posme is an amalgamation of the words “post” and “me,” reflecting the importance of social media among the digital natives it is targeting.

To continue reading this article...

load comments
blog comments powered by Disqus