TOKYO — Shiseido has revealed a new project that aims to respond quickly to trends in the market for young women in Japan by launching a series of limited-time cosmetics brands and products. By releasing various lines with different points of view in quick succession, the Japanese beauty giant hopes to be able to feed into a wide variety of fashion and beauty trends, appeal to different customer preferences and keep pace with a fast-changing market.
Called Cosmetic Press, the project will launch a series of limited-edition cosmetics brands, each with a unique concept and products. Once the products for a given label sell out, they will not be sold again, and instead entirely new brands and products will hit the market.
“I like everything she does,” said @lilkimthequeenbee about @parishilton at Hilton’s launch party for her collab with @boohoo. “She understands women and the certain body types. I think her clothes are so cute. It’s hot. She’s funny, but sexy at the same time, just like me.” #wwdeye (📸 @chelsealaurenla ) #parishilton #boohoo #lilkim
“It has to be authentic and real to me,” @charlotteslawrence tells WWD’s @leighen about writing her own music. “No matter what I’m singing, I have to still be able to feel it in that moment or in five years from now — I have to be able to connect to that moment: this is my story, this is a little piece of me.” Read more on wwd.com (📸: @jgreenery ) #wwdeye #charlottelawrence
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty