Shopbop.com, an online shopping site for women, has joined forces with Sephora to create the Sephora Collection Color Play 5 in 1 limited edition makeup palette. The partnership marks the first time Shopbop has collaborated with a beauty organization in creating an original product.

This story first appeared in the December 23, 2010 issue of WWD.  Subscribe Today.

Retailing for $30, the set includes eye shadows, lip colors and blush, and comes with a portable mirror compact. It is slated to make its debut in Sephora stores and at sephora.com on Sunday and on Shopbop.com on the following Wednesday.

The palette takes inspiration from Shopbop’s forthcoming “Faces of Fashion” editorial look book, which is set to premiere on Shopbop.com Sunday. The look book will feature five fashion archetypes, such as “Boho Bombshell” and “A Nod to Mod,” each of which corresponds to one of the makeup palettes.

“What is a fashion look without the coordinating beauty?” said Catherine Gore, director of merchandising for Sephora Collection. “By partnering with Shopbop, it allows women to complete these statement fashion looks with the perfect accessory: a high-quality, multipurpose palette.”

Shopbop and Sephora will also co-sponsor a sweepstakes in conjunction with the launch, offering a chance to win a year’s supply of makeup from Sephora and a $2,500 shopping spree at Shopbop.