Sleek MakeUp's GlowDown between Miss Fame and Sonjdra Deluxe.
Walgreens Boots Alliance is putting the muscle of influencers behind Sleek Makeup.The U.K. brand owned by WBA is now available in the U.S. at Ulta Beauty and select Walgreens doors. To build buzz, Sleek Makeup created The GlowDown, the first activation under the brand's platform called My Face. My Rules. The premise is that Sleek Makeup promises to champion everyone's right to define their own individual beauty boundaries. The brand is associated with its bold and broad shade range with a hue for any complexion.The GlowDown consists of a series of four challenges where participants craft unique makeup looks. YouTuber Laura Lee hosts each face off, along with influencers Bri Hall, Sonjdra Deluxe, Nazanin Kavari and Kristen Leanne, and drag queen stars Miss Fame, Peppermint, Pearl and Violet Chachki. Each challenge includes two participants, an influencer and a drag queen, going face to face and creating personalized looks based on a specific theme, rallying around Sleek’s #MyFaceMyRules mantra. These include Lit AF, showing off the glow of influencer-favorite Sleek Highlighting Palettes, and #Throwback, which goes back in time.“By pairing beauty’s top names and faces alongside one another we are able to celebrate their own unique styles, while encouraging makeup lovers everywhere to do the same,” said Lauren Consiglio, category director of global consumer brands Americas at Walgreens Boots Alliance.Sleek Makeup's Stateside debut was chatted up by influencers online even before its U.S. stores. Industry sources expect the brand can build into a major contender in America, with some thinking it would eventually edge toward the $80 million mark. Sleek Makeup, which was acquired by WBA in 2015, is one of the fastest-growing mass market cosmetics brands in the U.K., according to Lyle Tick, managing director at Walgreens Boots Alliance-Boots Retail USA.Sleek Makeup was created by Dennis Tharratt, a beauty wholesaler operating in East London. He identified a lack of products suited for some of his consumers — especially those of Afro-Caribbean heritage. His response was Sleek Makeup, which was introduced in 1995 and picked up by Boots in 2006 and then purchased by WBA. While Sleek Makeup started as a brand for women of color, it evolved into catering to all skin tones.The brand has become associated with bold color performance at an affordable price. Prices range from $5.99 to $15.99. The brand’s full line, including best-selling products like the Solstice Highlighting Palette, Cream Contour Kit and Major Matte Lip Cream. Sleek Makeup was also an early pioneer of the contouring trend with the launch of Contour Kit in 2009, and was one of the first beauty brands to introduce the matte lip look with its Major Matte lipstick in 2012, according to WBA.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews