http://www.youtube.com/watch?v=HCFJFsGmP9YWalgreens Boots Alliance’s Sleek Makeup is tackling the subject of makeup shaming with a campaign called "My face. My rules." The message is told through the campaign’s video featuring a diverse group of Sleep Makeup users sporting their bold personal styles.According to a survey conducted by Poshly, in conjunction with Sleek Makeup, one in three makeup enthusiasts have felt judged for makeup they wear. Instead of models, the video stars real Sleek Makeup fans culled from a social media casting call that attracted 3,000 applications.Sleek Makeup is among the brands taking to social campaigns to bring awareness to issues impacting beauty. Other efforts include Coty’s Covergirl campaign centered on the New York subway’s discouragement of applying makeup in public or Sundial’s #Breakthewalls to bring attention to the need for inclusive merchandising of products.[caption id="attachment_11028428" align="aligncenter" width="600"] An image from Sleek Makeup's campaign.[/caption]An earlier activation from Sleek Makeup called The GlowDown resulted in close to 470,000 video views and more than 20,000 engagements. “We also established new fans of the brand, welcoming roughly 6,000 Instagram followers to our newly launched U.S. platform through this activation,” said Mina Kim, senior marketing director of cosmetics at Walgreens Boots Alliance.The brand, known for its broad shade ranges products with strong pigmentation debuted in the U.S. in June online with Ulta Beauty. It is now sold in select Ulta Beauty and Walgreens doors, as well as online at both retailers. Two weeks ago, target.com added the brand with plans to extend to select physical Target doors in the next few months. Industry sources believe the brand, already a contender in the U.K., could expand to $90 million in the U.S. as it gains more doors.“As a brand, we're constantly thinking about how we can support our fans and their passion, focusing our efforts on developing platforms that will show our consumers that we know them and are always on their side,” Kim said. Although the Internet and social media have ignited interest in beauty, it has also brought out shamers, she said.“At Sleek Makeup, we feel that it is vital for makeup lovers to always be celebrated for their ability to use makeup as a tool to express their individuality,” Kim said. “By driving awareness around the support that exists within the beauty community, we hope to combat those that try to bring negativity into a glowing conversation.”Beyond its exposure on YouTube, Sleek Makeup will partner with a host of beauty influencers to support the conversation.
"'Dynasty' is all about gowns, the diamonds and the scandal, so it's a bit like the fashion industry. When we come to Cannes it's all about the red carpet dresses too, so it all fit really well," said designer @philippplein78 on the theme of his high-glamour resort 2019 show at his mansion in Cannes. #wwdfashion #cannes (📷: @zefashioninsider)
"I think Spike is such a brilliant director because he holds up a mirror to society and reflects these issues, yet he doesn't shove it down your throat, he doesn't tell you what to think," says @lauraharrier on her latest film @Blackkklansman. Harrier was at the Cannes Film Festival – for the very first time – with @officialspikelee. #wwdeye #cannes (📷: @zefashioninsider)
“I would think to myself, Are you happy? Yes, I’m wildly happy. I go to this studio every day and, in my inside voices, I’m giggling; I’m singing. Yes, it’s a lot of work, it’s a [huge] volume of material. It wouldn’t be for everybody. But I was very happy,” said soap opera star @therealsusanlucci of checking in throughout the years with her career trajectory. Lucci spoke to WWD about her decades-long career, love for pilates, motherhood and her QVC activewear line. Read Bridget Foley’s full piece on Lucci on WWD.com #wwdfashion (📷: @celestesloman)
@balmain has taken a stand at the #cannes Film Festival, dressing 16 actresses at a press call for the project “Noire N’est Pas Mon Metier,” or “Black Is Not My Profession.” The multimedia project includes a book, photo exhibit and documentary, which aims to expose discrimination in the French and American entertainment industries. “The moment I was asked to participate, I knew it was right for me, and for this brand, to form a part of this moment,” Balmain creative director @olivier_rousteing told WWD. #wwdnews #wwdfashion
"I always feel curious and I feel like there's more to learn. But I think being relevant, feeling relevant, I personally always feel that there's just so much more to know. And maybe that's the key.” — @themarcjacobs #wwdsummits #wwdbeauty (📷: @patrickmacleodphoto )
“The most amazing thing about her is that, regardless of all the things that have happened to her, her spirit is so undaunted by all of it. She is the most cheerful person you will ever meet. She doesn’t see problems, she only sees solutions,” said @ajanaomi_king of activist Ifrah Ahmed, who she plays in a new film “A Girl from Mogadishu.” WWD caught up with King at Cannes — Head to WWD.com to read more about her new role, personal style and how she uses social media for causes like Time’s Up and Black Lives Matter #wwdeye
WWD asked a number designers to share their thoughts on what Meghan Markle’s wedding gown will look like this Saturday. Here, Valentino’s Pierpaolo Piccioli sketches his look. #wwdfashion #royalwedding #meghanmarkle