http://www.youtube.com/watch?v=HCFJFsGmP9YWalgreens Boots Alliance’s Sleek Makeup is tackling the subject of makeup shaming with a campaign called "My face. My rules." The message is told through the campaign’s video featuring a diverse group of Sleep Makeup users sporting their bold personal styles.According to a survey conducted by Poshly, in conjunction with Sleek Makeup, one in three makeup enthusiasts have felt judged for makeup they wear. Instead of models, the video stars real Sleek Makeup fans culled from a social media casting call that attracted 3,000 applications.Sleek Makeup is among the brands taking to social campaigns to bring awareness to issues impacting beauty. Other efforts include Coty’s Covergirl campaign centered on the New York subway’s discouragement of applying makeup in public or Sundial’s #Breakthewalls to bring attention to the need for inclusive merchandising of products.[caption id="attachment_11028428" align="aligncenter" width="600"] An image from Sleek Makeup's campaign.[/caption]An earlier activation from Sleek Makeup called The GlowDown resulted in close to 470,000 video views and more than 20,000 engagements. “We also established new fans of the brand, welcoming roughly 6,000 Instagram followers to our newly launched U.S. platform through this activation,” said Mina Kim, senior marketing director of cosmetics at Walgreens Boots Alliance.The brand, known for its broad shade ranges products with strong pigmentation debuted in the U.S. in June online with Ulta Beauty. It is now sold in select Ulta Beauty and Walgreens doors, as well as online at both retailers. Two weeks ago, target.com added the brand with plans to extend to select physical Target doors in the next few months. Industry sources believe the brand, already a contender in the U.K., could expand to $90 million in the U.S. as it gains more doors.“As a brand, we're constantly thinking about how we can support our fans and their passion, focusing our efforts on developing platforms that will show our consumers that we know them and are always on their side,” Kim said. Although the Internet and social media have ignited interest in beauty, it has also brought out shamers, she said.“At Sleek Makeup, we feel that it is vital for makeup lovers to always be celebrated for their ability to use makeup as a tool to express their individuality,” Kim said. “By driving awareness around the support that exists within the beauty community, we hope to combat those that try to bring negativity into a glowing conversation.”Beyond its exposure on YouTube, Sleek Makeup will partner with a host of beauty influencers to support the conversation.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)