Smashbox, the cosmetics line born from the Los Angeles photo studios of Dean and Davis Factor, finally has a U.S. retail flagship. Opening today at 1335 Abbot Kinney Boulevard in Venice, Calif., a stone's throw from the studios, the 1,800-square-foot Smashbox Studio Store, aims to bring a photo-shoot-type makeup experience to beauty retailing.[caption id="attachment_10946637" align="aligncenter" width="600"] The Smashbox Los Angeles flagship.[/caption]"It was important to us that this did not feel like a traditional store; we wanted to create something new. At Smashbox photo shoots we are mixing colors and coming up with fun looks, and wanted to bring the studio experience out to the consumer. It comes back to Davis Factor wanting a community of creative people to collaborate with, which informs the entire brand," said Beth DiNardo, Smashbox global brand president. "That is why we chose Venice."Fashioned after a photo studio, with glam stations, skylights, video screens and an actual mini studio with a psych, the store is filled with rolling display stands for products that can be moved to suit retailing needs. In fact, nearly every fixture except for the lipstick wall and the video wall, is on wheels."'Always on wheels' was one of our principals, the other is always in beta. Eighty percent of this is going to work, we just don't know which 80 percent," DiNardo said. "The third is always an event, so there will be an event here every day, whether it's green eye shadow day or a collaboration with a store across the street. We hired people who are photographers, social media managers and event planners as well as makeup artists."[caption id="attachment_10946636" align="aligncenter" width="400"] The Smashbox Los Angeles flagship.[/caption]Smashbox, which is now owned by the Estée Lauder Cos. Inc., already has 20 international stores, but this is the first photo studio concept. Eventually there will be other studio stores in the network, but the Los Angeles unit will remain the hub driving ideas and testing new products, such as the Photo Finish Primerizer and a primer stick.Each glam station comes with digitally controlled lighting that reproduces various locations and times of day, so women getting their makeup done will be lighting-appropriate to their event. Each retail stand also comes with swatch stencil strips, so customers can sample several different colors at once, in the form of a colorful tattoo on their arm.In the back of the store, there is a "gloss with purchase" station where customers can mix their own lip gloss, take a Polaroid and pin it to the store's board, or take a digital photo and tag it #smashboxvenice, which then feeds it to the video wall that will also stream live feed from Smashbox Studios shoots. The reusable canvas shopping bags and pouches are customize-able with patches and studs that can be added for each item purchased. The store also has a 3-D lipstick printer.[caption id="attachment_10946638" align="aligncenter" width="600"] The Smashbox Los Angeles flagship.[/caption]The services menu includes lessons, touch-ups, skin product color-matching and contouring, and mini and deluxe makeup-plus-photo shoot services. On Monday afternoons the studio is available to all the retailers on Abbot Kinney to shoot for free."We are going to take 90 days to figure out what is scalable, what works, what piques the most interest," DiNardo said. "Then our plan is to do maybe six of these around the world, someday 20, that will be hub central of our retail world. But I don't envision a traditional approach because we have a great distribution and we have everything online. We don't have a plan, but we have a dream."
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.