Smashbox, the cosmetics line born from the Los Angeles photo studios of Dean and Davis Factor, finally has a U.S. retail flagship. Opening today at 1335 Abbot Kinney Boulevard in Venice, Calif., a stone's throw from the studios, the 1,800-square-foot Smashbox Studio Store, aims to bring a photo-shoot-type makeup experience to beauty retailing.[caption id="attachment_10946637" align="aligncenter" width="600"] The Smashbox Los Angeles flagship.[/caption]"It was important to us that this did not feel like a traditional store; we wanted to create something new. At Smashbox photo shoots we are mixing colors and coming up with fun looks, and wanted to bring the studio experience out to the consumer. It comes back to Davis Factor wanting a community of creative people to collaborate with, which informs the entire brand," said Beth DiNardo, Smashbox global brand president. "That is why we chose Venice."Fashioned after a photo studio, with glam stations, skylights, video screens and an actual mini studio with a psych, the store is filled with rolling display stands for products that can be moved to suit retailing needs. In fact, nearly every fixture except for the lipstick wall and the video wall, is on wheels."'Always on wheels' was one of our principals, the other is always in beta. Eighty percent of this is going to work, we just don't know which 80 percent," DiNardo said. "The third is always an event, so there will be an event here every day, whether it's green eye shadow day or a collaboration with a store across the street. We hired people who are photographers, social media managers and event planners as well as makeup artists."[caption id="attachment_10946636" align="aligncenter" width="400"] The Smashbox Los Angeles flagship.[/caption]Smashbox, which is now owned by the Estée Lauder Cos. Inc., already has 20 international stores, but this is the first photo studio concept. Eventually there will be other studio stores in the network, but the Los Angeles unit will remain the hub driving ideas and testing new products, such as the Photo Finish Primerizer and a primer stick.Each glam station comes with digitally controlled lighting that reproduces various locations and times of day, so women getting their makeup done will be lighting-appropriate to their event. Each retail stand also comes with swatch stencil strips, so customers can sample several different colors at once, in the form of a colorful tattoo on their arm.In the back of the store, there is a "gloss with purchase" station where customers can mix their own lip gloss, take a Polaroid and pin it to the store's board, or take a digital photo and tag it #smashboxvenice, which then feeds it to the video wall that will also stream live feed from Smashbox Studios shoots. The reusable canvas shopping bags and pouches are customize-able with patches and studs that can be added for each item purchased. The store also has a 3-D lipstick printer.[caption id="attachment_10946638" align="aligncenter" width="600"] The Smashbox Los Angeles flagship.[/caption]The services menu includes lessons, touch-ups, skin product color-matching and contouring, and mini and deluxe makeup-plus-photo shoot services. On Monday afternoons the studio is available to all the retailers on Abbot Kinney to shoot for free."We are going to take 90 days to figure out what is scalable, what works, what piques the most interest," DiNardo said. "Then our plan is to do maybe six of these around the world, someday 20, that will be hub central of our retail world. But I don't envision a traditional approach because we have a great distribution and we have everything online. We don't have a plan, but we have a dream."
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)