By  on February 27, 2009

Smashbox Cosmetics believes it will see eye to eye with beauty shoppers come April when two new products, Lash DNA Mascara and Photo Finish Lid Primer, launch exclusively in Nordstrom and Sephora, respectively.

The Culver City, Calif.-based brand’s goal for Lash DNA is to continue the momentum it gained in the mascara category after the release of Bionic Mascara last year. In 2008, Bionic Mascara increased Smashbox’s mascara sales tenfold, and chief executive officer Dean Davis projected that Lash DNA would double the brand’s mascara sales this year.

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