By  on June 9, 2017
Smith & Cult Book of Sun

Smith & Cult is moving into the face category.

The brainchild of Hard Candy cofounders Dineh Mohajer and Jeanne Chavez, Smith & Cult launched in 2014 with nail lacquer and an emphasis on punchy, trend-driven color and glitter. The brand has since added lip and eye categories, and the face products — a highlighter and blush-bronzer duo — represent the next steps in Smith & Cult’s slow-burn growth strategy.

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