Now that Mary-Kate and Ashley Olsen have grown up, Sophia Grace Brownlee and Rosie McClelland aim to be the new tween beauty “It” girls.
The 7-year and 10-year-old British girls shot to fame singing pop hits on “Ellen: The Ellen DeGeneres Show” and recently signed a movie deal. Last week, Claire’s launched a collection of Sophia Grace & Rosie products including lip gloss and lip balm.
They join a list of female celebrities, such as the Olsens and Hilary Duff, whose images helped sell beauty to young girls. But it’s been a span of several years, retailers said, since there have been pint-size personalities with the power to engage young girls and their moms. The Sophia Grace & Rosie line could change that, they added.
Claire’s assortment spans 10 styles of apparel, accessories and beauty products ranging in price from $6 for a hair bow to $16 for a sequined tutu. The Sophia Grace & Rosie BFF lip gloss necklace sells for $8.50. A five-piece lip gloss with purse is priced at $10.
Tween cosmetics exploded 20 years ago, enticing retailers to create special tween areas in stores. Beauty items for the younger set are still seen as fertile territory for merchants looking to build clientele at a young age. According to POPAI, the global organization for spending at retail, there are now nearly 21 million kids 9 to 13 years old who wield a spending power of $43 billion.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia