Standout launches abound for spring makeup, with customizable color, ingredients that treat and charming dashes of whimsy dominating the best offerings.
URBAN DECAY offers a modern spin on big Seventies dewy eyes with the February launch of Cream Shadow. Co-founder and creative director Wende Zomnir says silicone technology keeps the shadow from flaking, smudging or wearing away. “It’s that supersexy vibe, but the improved formula doesn’t feel too moist or dried down,” she says. “Our customer loves eye shadow and we wanted to give her more options.” Available in 12 shades for $17 each, the waterproof, gel-based shadow is expected by industry sources to generate $5 million in retail sales for 2009.
In April, French beauty brand YVES ROCHER will unveil Couleurs Nature, a 200-shade makeup line inspired by nature’s dynamic hues. “This launch is a new era in makeup for Yves Rocher,” says Judith Flateau, director of makeup. “The line truly embodies the brand’s DNA—that is to say, a makeup line with botanical beauty at heart.” Ranging in price from $7 for a nail lacquer to $32 for a brush-on illuminator, the range contains a high concentration of natural raw materials and ingredients such as bamboo powder, organic agave sap, wood cellulose, apricot oil and balsam resin. A botanical color chart, which classifies and identifies the shades in the range, was created to complement the line and can be accessed on the brand’s Web site come April. “We were inspired by the plant world as a source of extraordinary creation,” says Flateau.
Mascara brushes get a makeover with new launches from RIMMEL LONDON, BOURJOIS and TARTE. In January, Rimmel vamped up its lineup with the release of Sexy Curves Mascara, $15, a collagenenriched formula and brush with a perfect hourglass figure, said to curl and declump lashes. Bourjois’ Liner Effect Mascara, $15, launching in February, contains kohl and creates the look of eyeliner with an asymmetrical brush. “We’re a mascara brand known for innovation, and this gives you one less step in your beauty routine,” says Tracy Scott, director of marketing. Meanwhile, Tarte is launching its first-ever mascara made specifically for bottom lashes. Bottoms Up, formulated with mineral pigments and carnauba wax, has a short ergonomic brush and a flat shape for easy control. “It’s all about mascara wardrobing and creating great options for eyes,” says Maureen Kelly, chief executive officer and creator of Tarte. “Our mascara category has eclipsed our cheek stain as our best-selling category.” Bottoms Up will be available at Sephora, Bergdorf Goodman and Henri Bendel.
Makeup this spring explores the many sides of purple. From PRESCRIPTIVES’ flowery In Bloom Eye Color Duo to Chanel’s bold metallic nail lacquer called Vendetta, variations of eggplant hues abound. “Creating rich, dark nail polish shades fits in with the tradition of Chanel,” says Peter Phillips, global creative director of Chanel makeup and the brains behind Vendetta. “I like this shade of purple because it’s so intense.” GUERLAIN’s Ombré Eclat and LAURA MERCIER’s March Eye Colour launch show the softer (and slightly shimmery) side of purple, while ESTEE LAUDER’s Fuchsia Now spring color story presents a more pink-hued purple, along with complementary neutrals as a backdrop. “Purples can be hard to wear,” says Rick DiCecca, global makeup stylist for Lauder. “We’re doing neutrals with that pop of purple. Technology has allowed us to translate these bold colors in a more wearable, more feminine way.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews