By  on February 13, 2009

Standout launches abound for spring makeup, with customizable color, ingredients that treat and charming dashes of whimsy dominating the best offerings.

URBAN DECAY offers a modern spin on big Seventies dewy eyes with the February launch of Cream Shadow. Co-founder and creative director Wende Zomnir says silicone technology keeps the shadow from flaking, smudging or wearing away. “It’s that supersexy vibe, but the improved formula doesn’t feel too moist or dried down,” she says. “Our customer loves eye shadow and we wanted to give her more options.” Available in 12 shades for $17 each, the waterproof, gel-based shadow is expected by industry sources to generate $5 million in retail sales for 2009.

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