The beauty industry has seen a preponderance in beauty box subscription services, but makeup artist and Starbox beauty subscription service founder Marci Star is looking to make hers stand out by partnering with YouTube beauty vloggers.
“There are so many talented unknown YouTube people,” said Star. “I want to promote female entrepreneurs of the world.”
Founded in 2011, Starbox, which costs $15 a month, includes three to four full-size products from Star’s own line of makeup, Starlooks. To market her brand, Star was inspired by MAC’s Viva Glam approach using celebrities to promote its campaign. Rather than working with established personalities, she introduced her line to rising YouTubers.
“We contacted about 100 to 200 YouTubers a month and sent them samples of products,” said Star. “We saw their [positive] reviews of our products and that’s where we built our biggest brand loyalty.”
Hoping to make Starbox as successful as her competitors, Star has plans to collaborate with an array of beauty vloggers in the coming year.
To that end, 18-year-old vlogger Ashley Hackman will curate 3,700 Starboxes with her favorite Starlooks products, set to launch in February.
Another vlogger Raiden Quinn, otherwise known as Regular Russ, will collaborate with Starbox on 3,700 boxes based on his theatrical makeup aesthetic in August 2014. Both boxes will be promoted by the vloggers during the corresponding launch month.
Although she would not comment on upcoming projects, Star said she hopes to donate limited-edition Starbox proceeds to women’s shelters in the future.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia