The Australian-born makeup artist is introducing at Barneys New York this week a limited edition women’s scent called Golden Temple Effusion Eau de Toilette.
She’s also bolstering her cosmetics assortment with the concurrent launch of The Golden Triangle Collection.
The globe-trotting Devitt noted the scent was inspired by early-morning mist rising from Thailand’s bamboo forests. The formula for Golden Temple Effusion Eau de Toilette features rainforest woods, wild lily and red berries.
The 1.7-oz. fragrance was developed with International Flavors & Fragrances and is priced at $65. The rectangular bottle, which features a cylindrical cap emblazoned with patterns meant to re-create the shapes and silhouettes of temples, was designed in-house.
“I’d like to continue to develop fragrance for each collection because it is part of the beauty process,” said Devitt.
The Golden Triangle Collection includes a lash-enhancing mascara ($49) available in black, dark brown and green black; an Eye Intensifier Pencil ($22) in green black, and a Silky Eye Shadow ($18) in rainforest green, deep charcoal and golden olive. There are also limited edition offerings such as eye, lip and cheek highlighter ($22) in golden neutral and Lip Enhancing Gloss ($22) in golden.
Each product boasts skin care benefits, and The Golden Triangle Collection is intended to reach the brand’s full distribution.
Sue Devitt comprises about 200 items. The eight-year-old brand first came to the U.S. five years ago, when it was introduced at Barneys. Aside from the color cosmetics with built-in treatment benefits, there are skin care products and spa products.
“It’s about healthy beauty,” said Devitt, citing the minerals and trace elements that are incorporated into product formulations.
Eric Horowitz, the firm’s chief executive officer, said the business has been performing well in the U.S. and international markets, including a 30 percent jump in sales at Harvey Nichols during the spring. “That’s a nice springboard for expansion into Western Europe and the Middle East in 2011,” he said.
Sue Devitt Inc. stands at about $15 million in terms of global retail sales, according to market sources.
In addition to Barneys, the brand is carried in about 200 Ulta stores and select Macy’s and Bloomingdale’s locations. Also, suedevittbeauty.com commenced e-commerce operations earlier this year.
Horowitz noted that a strategy of offering special capsule ranges to different retailers has gained traction. “The tailored approach is critical and it has been working,” he said. “Customers are responding in each of those channels.”
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
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Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
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@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)