By  on May 29, 2009

A fashionable and affordable accessory has particular appeal during an economic downturn — and that’s what Sula Beauty founder Susanne Langmuir attempted to achieve with a new line of nail colors called Paint & Peel Polish.

“The quest that I went on was to create a product that turns nails into an accessory, so that you can change them every day and remove the need for nail polish remover,” she said. “The experience of peeling is our biggest hook.”

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