BEAUTY 360, U.S.
Mary Lou Gardner
, Senior Category Manager for CVS/pharmacy, Project Lead for Beauty 360

CVS Pharmacy made a bold foray into the prestige world last year with Beauty 360, bringing highly sought-after prestige and niche brands—once only accessible in department stores—to the masses. This  high-end experiment, which offers everything from personal beauty consultants to friendly “how-to” flat screens in-store, has proven a successful shopping formula.

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